| Family | PRIMULACEAE |
| Genus species | Primula villosa Wulfen sect. Auricula |
| Bibliography | Fl. Austriac. [N.J.von Jacquin] 5: 41 (1778) |
| Native Range | sc. & c. Alps |
| Primary Biome | Subalpine |
| Habitat | rocks |
| Altitude | 1400-2950m |
| Description | leaves 2-10cm long, obovate to ovate, carnose, viscid glandular hirsute, flowers 2-12, with white eye, 15-25mm across, in umbel |
| Size | 5-15cm |
| Color | lilac, pink |
| Bloom | spring |
| Ca | - |
| Type | subshrub |
| Cultivation | rock crevices with favourable water regime, eastern slopes alpine house, poor, drained soil, shading in summer |
| Propagation | seed in winter, germ. 3-12 months, 10-16°C cuttings of rosettes in late spring |
| Synonyms | Aretia villosa (Wulfen) Link Auricula-ursi villosa (Wulfen) Soják Primula simsii Sweet Primula villosa f. norica (A.Kern. ex Widmer) Lüdi Primula villosa var. norica A.Kern. ex Widmer |
| Territory | 1 Europe 11 Middle Europe (AUT Austria, SWI Switzerland) 13 Southeastern Europe (ITA Italy) |
| |